Jacob Cooke
Opinion
11 January 2024
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The surge in PDD’s revenue and market cap, surpassing Alibaba Group, has generated significant buzz in the last few weeks, but the impressive ascent is based on social commerce incentivised with aggressive discounting, writes WPIC's Jacob Cooke.
Opinion
11 January 2024
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Authentic local content, grassroots communities, and relevant influencers are captivating Chinese consumers, in stark contrast to generic glamour, international celebrity endorsements, and hyped events in the athletic apparel sector, writes WPIC ’ s Jacob Cooke.
Opinion
11 January 2024
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The competition between Hermès and Louis Vuitton in China is very informative – and offers several lessons for brands in the luxury sector and broader consumer space, writes WPIC's Jacob Cooke.
